Preferences of Food Consumption - Local Food vs Organic Food
نویسندگان
چکیده
Objective: The purpose of this research is to understand the change in food consumption patterns consumers organic especially after pandemic. Theoretical framework: This study draws suggestions from attitude-behaviour relationship model. internal factors are - attitudes towards local food, and supporting economy, while external high price trust issues related food. Method: Data was quantitatively analysed using multiple regression SPSS. A seven point Likert scale considered measure responses a Cronbach alpha score 0.8 indicated that constructs were reliable. Results conclusion: findings suggest who have an attitude support economy positive intention purchase. Also positively influence purchase Implications research: uncovers changes pattern during COVID-19 has affected people financially too affordability become key. Marketers will come up with affordable solutions market healthy Originality/value: shift consumers' preference implications for environment society. Local found be sustainable, less expensive. systems cater traceability safety.
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ژورنال
عنوان ژورنال: RGSA: Revista de Gestão Social e Ambiental
سال: 2023
ISSN: ['1981-982X']
DOI: https://doi.org/10.24857/rgsa.v17n7-003